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Restaurant Rants – Part 1

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I was speaking to a friend of mine today when he asked, “Did you hear the news?”

Seems a small, well-respected Italian restaurant near him is moving down the road into a building that has housed at least three major chain restaurants in the last 30 years.  This building is literally 4 times larger than their current location.

I love this restaurant.  It’s romantic, it’s intimate.  The food is great, and because they can’t fit that many people in the place at one time, it comes out hot, fresh and hand-made just for you.  We lamented the fact that, if the move is real, it will doom this restaurant.  They’ll be out of business by February.

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San Diego Zoo Safari Park

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I’m not 110% “full-on marketing” all the time.  Most of the time, yes.  But not all the time.  Recently my wife and I flew across the country to vacation in beautiful downtown San Diego.  We spent several days enjoying the sites.  The Friday we were there, we drove about 40 minutes north to the San Diego Zoo Safari Park, an 1800 acre breeding facility and natural habitat.  Between the Zoo itself and the Safari Park, I took a bunch of pics.

These are just a few that I came back with.  Click the image to see a larger version.  Enjoy!

shiley_at_rest blue_macawred_panda_snoozing

Another View On Pricing

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While this link specifically talks about pricing for photographers, you could substitute almost any profession here.

On one hand, I agree with what they’re saying: Sell the emotional aspects of your service first.  If people decide they want the quality and peace of mind you offer, they’ll be more willing to pay a price that’s higher than they expected.

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Inverting The Sales Process

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By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process?  The first and most basic version is the lone salesman, out trudging the road and knocking on doors.  If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face.  We trudge to the next door and try again.

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Put Together Your Expert Proof Product

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Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM).  An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.

In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch.  Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable.  Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.

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2 Year Degrees Can Make You More Money

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CNN released the results of a study showing that people with a 2 year technical degree in some cases were out-earning those with 4 year degrees.

But then, if you’re willing to work with your hands, or at least do something others are unwilling to do, you can make a lot more money than they will.

Check out the article at this link.