I used to have lunch at a chain sandwich shop near my office a few times a month. When they first opened, they were doing a good business. I enjoyed the place enough that I signed up for the corporate emails, which sometimes included coupons. I’d print them off and use them in the restaurant.
Granted, the town where I had my office has slid far, far downhill in the last 15 years. Three major factories closed around 1998, and a lot of the people left in town don’t make anywhere near as much money as they used to. So any business there is kind of hard.
There was (and still is) another franchised sandwich shop in town. For years, that chain had been my favorite. But they’d begun raising their prices to what I consider a ridiculous level, and I was really enjoying the new place anyway.