I’m spending my time getting to know the very powerful, extremely handy Cyberlink PowerDirector app I purchased for my Samsung Tab E Nook. I’m hoping to be able to shoot video of myself, edit it and upload it, all while on vacation in Grand Case, St Martin.
video
Almost Done
This time of the year – early November through mid-December – is always very busy for me. I’ve got two major clients running major projects that I have to juggle. I do a two-disk DVD project for one client, shooting the video and then editing and duplicating it. I got the first disk completed this evening. Next up is the other disk, then putting on labels and casing them. I also do several photo projects for the same client this time of year. For 2016 we added even more pix – holiday photo prints for underprivileged students in a karate program.
Another client took some work off my hands and is now having their staff do it, but I still have to upgrade the shopping cart on their web site.
And I need to do the final re-writes on my next book, Profiling Your Target Market. I had hoped to publish it in November – looks like the publication date will be late December. At least I’ll get it done in 2016.
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Video – Your Perfect Customer
Your Perfect Customer from Scott Gardner on Vimeo.
By compiling a profile of YPC – your perfect customer or client – you begin to understand the people who make up the market you’re after.
Video – Getting Started
Getting Started from Scott Gardner on Vimeo.
You’ve made your lists, set your goals. Now you need to get started with your marketing efforts. Any effort is a good one. It’s easier to change direction or focus once you’ve begun.
Video – Explore The Options
Explore the Options from Scott Gardner on Vimeo.
Once you decide to embark on a new or expanded marketing campaign, there are a number of options at your fingertips that you should explore.
Video – Set A Course Part 02
Set a Course – Part 2 from Scott Gardner on Vimeo.
More about how to decide where you should go, once you decide where your business is.
Video – Set A Course Part 01
Set a Course – 01 from Scott Gardner on Vimeo.
Once you establish your baseline – once you know where your business is now and what types of things you’re doing for marketing – you can begin to establish where you want to go and how you want to get there.
Video – Baseline
Baseline from Scott Gardner on Vimeo.
Before you begin any marketing campaigns, you need to establish a baseline. You need to know where you are now, and what you’re doing.
Video Editing: Trying Pinnacle Studio Again
I’ve done tons of video editing over the years. For the last several years, I’ve been using Adobe Premiere Elements. I also own (and sometimes use) Sony Movie Studio. One of the main pieces of editing software I used to use was Pinnacle Studio.