Video

Video – Poll Your Customers

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So how do you know how your business is doing? Well, you could measure a bunch of different things and come up with numbers. Compare numbers: this month’s sales this year versus this month’s sales last year and that sort of thing. That’s a financial way of of of measuring things and finding out how you doing.

I have another suggestion for you. Ask. Ask your current clients how you’re doing, what kinds of things they want. What kind of things about you and your business make them happy. What kinds of things would they want instead. Is it something you do? That you don’t do? Can you offer them another service? Can you offer them a recommendation to somebody else who does that type of service? You need to find out.

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Video – The Cost Of Doing Business

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In our last video we talked about measuring everything and determining the results of what you’ve done based on those measurements. In this particular video we’re going to talk about measuring something the cost of doing business.

Now in a noir film the cost of doing business might be paying off gangsters. That’s not what we’re talking about. But what I am talking about is measuring everything that goes into keeping your location open – keeping your business open – so that you can do business and find customers and produce a profit.

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Video – Measure Everything

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So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on.  What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things.

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Video – A Bad Process Is Better Than No Process

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So when you’re getting ready to go, you need a system or process.  And let me tell you a bad system or process is better than no process at all.  What I mean is, you can always change things and move things in the direction that you want to go.  But you can’t do that until you get going.  You get going by using a process or system and it doesn’t matter.  I’m specifically talking about marketing but it could be for anything. 

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Circle of Three P’s: Self Promotion & Digital Media

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8494414 - screws screwed in wood with wood shavingsIn the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short.  These could be books, DVDs, online instructional courses, or almost anything else.  Regardless of the end product, there’s a system to producing them.  Well, a cycle actually.

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