Track Your Marketing For $80 a Year – Or Less

Phone Touchscreen Keypad

Landing pages are great.  You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net.  Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.  But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange.  Sometimes, the prospect just has to call you.

But how do you know which ad the prospect is responding to?

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Video – Measure Everything

So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on.  What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things.

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