Graphic – Effective Complex

effective_complex_systemRefine and polish each of the steps in your system or process.  Make each step simple and pure, and you can re-build it into a complex system that works.

You know, I put a lot of work into making and posting these graphics.  Like them or hate them, I hope you’re at least reacting to them!

Video – Measure Everything

So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on.  What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things.

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Considering The Last Thing

We have a client who runs a tiny, local restaurant review site.  As you may know, we advise our clients that advertising – paying to put yourself in front of others – should be the last thing they consider when putting together their marketing plans.  Not because "it's a rip-off" or some other negative reason, but because there are a ton – hell, two tons of things you can do for free or at minimal cost that will put you in front of your audience before finding a medium and paying them for some space.

But in examining or client's options, we had to agree that is was time to begin to advertise.  We wanted to put their web site in front of people in their area who were looking for "restaurant reviews" right now, but we didn't want it to cost an arm and a leg.  This is a tiny site, and is still not breaking even.  So we went with Google AdWords, and set a daily budget that would barely get you a cup of hot stuff at your favorite coffee house.

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2 Year Degrees Can Make You More Money

CNN released the results of a study showing that people with a 2 year technical degree in some cases were out-earning those with 4 year degrees.

But then, if you’re willing to work with your hands, or at least do something others are unwilling to do, you can make a lot more money than they will.

Check out the article at this link.