It’s called social media for a reason.
From my forthcoming book, Profile Your Target Market
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The Expertise Tree
Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?
Video – Convincing YPC To Buy
Convincing YPC to Buy from Scott Gardner on Vimeo.
Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Use Holidays To Schedule Promotions
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion.
Put Your Business Site To Work
Coding sites and how they look is of secondary concern. If you have a site for your business, it needs to function – to draw in interested parties and allow you to convert them to prospects and then clients.
Take a look at this article.