So you're working on a profile of YPC? Get to know this person. If you've already got a perfect or near perfect client, invite them to lunch. Tell them you want to sit down and ask them a whole bunch of questions. These question should be some of the ones that I mentioned the previous video. Who are you? How old are you? What do you do in your leisure time? What types of media do you consume? This is the sort of information that you need to know so that you can begin to track down and acquire new perfect customers.