Imagine for a moment that you knew all about your ideal customer. You knew what they did for a living, what kind of entertainment they preferred, and what food they ate. You knew what periodicals they read and how they got their daily news.
target
Interview – Target Market Book
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! The always gracious Melissa Smith, a Virtual Assistant Staffer & Consultant, interviewed me for a discussion she was having with her virtual assistant students. If you’re looking for a virtual assistant, or if you’re a VA and want superior working conditions, I highly recommend you contact her.
What Is A Target Market?
Most new sales and business folks think of their market – that is, the people who will buy their product or service – is anyone at all. Anyone at all, given the right price or motivation, could possibly buy whatever you’re selling.
It’s Called Social For A Reason
It’s called social media for a reason.
From my forthcoming book, Profile Your Target Market
Discrimination is a Good Thing
When it comes to marketing and sales, discrimination can be a good thing. Of course, I'm not talking about discriminating against someone based on their ethnicity, their religion, or any other negative reason.
What I'm talking about is taking a pool of "all potential clients" and making (sometimes difficult) marketing decisions based on demographics or other factors that will aid you in your promotional efforts.