Marketing - general | Agile' Marketing Services

Restaurant Rants – Part 2

March 18, 2014September 25, 2013 by amsadmin

I used to have lunch at a chain sandwich shop near my office a few times a month. When they first opened, they were doing a good business. I enjoyed the place enough that I signed up for the corporate emails, which sometimes included coupons. I’d print them off and use them in the restaurant.

Granted, the town where I had my office has slid far, far downhill in the last 15 years. Three major factories closed around 1998, and a lot of the people left in town don’t make anywhere near as much money as they used to. So any business there is kind of hard.

There was (and still is) another franchised sandwich shop in town. For years, that chain had been my favorite. But they’d begun raising their prices to what I consider a ridiculous level, and I was really enjoying the new place anyway.

Restaurant Rants – Part 1

March 18, 2014September 23, 2013 by amsadmin

I was speaking to a friend of mine today when he asked, “Did you hear the news?”

Seems a small, well-respected Italian restaurant near him is moving down the road into a building that has housed at least three major chain restaurants in the last 30 years. This building is literally 4 times larger than their current location.

I love this restaurant. It’s romantic, it’s intimate. The food is great, and because they can’t fit that many people in the place at one time, it comes out hot, fresh and hand-made just for you. We lamented the fact that, if the move is real, it will doom this restaurant. They’ll be out of business by February.

Another View On Pricing

March 18, 2014September 18, 2013 by amsadmin

While this link specifically talks about pricing for photographers, you could substitute almost any profession here.

On one hand, I agree with what they’re saying: Sell the emotional aspects of your service first. If people decide they want the quality and peace of mind you offer, they’ll be more willing to pay a price that’s higher than they expected.

Put Your Business Site To Work

September 16, 2013 by amsadmin

Coding sites and how they look is of secondary concern. If you have a site for your business, it needs to function – to draw in interested parties and allow you to convert them to prospects and then clients.

Take a look at this article.

ASK And ACT Pic

September 16, 2013 by amsadmin

What’s Your Social Media Strategy?

September 12, 2013 by amsadmin

Are you promoting your business via social media? Are you afraid of Facebook?

Time to read through this article.

FUFT Pic – Pass It On

September 11, 2013 by amsadmin

Inverting The Sales Process

March 18, 2014September 9, 2013 by amsadmin

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process? The first and most basic version is the lone salesman, out trudging the road and knocking on doors. If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face. We trudge to the next door and try again.

Put Together Your Expert Proof Product

March 18, 2014September 5, 2013 by amsadmin

Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM). An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.

In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch. Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable. Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.

2 Year Degrees Can Make You More Money

September 4, 2013 by amsadmin

CNN released the results of a study showing that people with a 2 year technical degree in some cases were out-earning those with 4 year degrees.

But then, if you’re willing to work with your hands, or at least do something others are unwilling to do, you can make a lot more money than they will.

Check out the article at this link.