The Ultimate Vendor from Scott Gardner on Vimeo.
What does YPC want? The ultimate vendor. What does it take for you to be the ultimate vendor?
Video – Marketing vs Sales
Marketing vs Sales from Scott Gardner on Vimeo.
Are marketing and sales really two different things?
Video – Customer Or Sale?
Customer Or Sale? from Scott Gardner on Vimeo.
Which is more important – making a sale, or making a customer?
Video – Convincing YPC To Buy
Convincing YPC to Buy from Scott Gardner on Vimeo.
Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.
Video – Hunting YPC
Hunting YPC from Scott Gardner on Vimeo.
Once you have a bio of your perfect client, it’s time for you to track them down so you can address them.
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Video – Your Perfect Customer
Your Perfect Customer from Scott Gardner on Vimeo.
By compiling a profile of YPC – your perfect customer or client – you begin to understand the people who make up the market you’re after.
Video – The Last Thing
The Last Thing from Scott Gardner on Vimeo.
After you’ve gotten all your other marketing efforts in place, it’s time to consider advertising.
Video – Getting Started
Getting Started from Scott Gardner on Vimeo.
You’ve made your lists, set your goals. Now you need to get started with your marketing efforts. Any effort is a good one. It’s easier to change direction or focus once you’ve begun.
Video – Explore The Options
Explore the Options from Scott Gardner on Vimeo.
Once you decide to embark on a new or expanded marketing campaign, there are a number of options at your fingertips that you should explore.