I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and have them on hand to use as business cards. Didn’t follow my own advice today. Met a young lady today in a coffee shop to talk about teaching her clients – other entrepreneurs. Took a book – all cool, right? Nope. Turns out the coffee shop owner was one of her clients, and also wanted a book. I blew over an hour getting a book ready to ship, finding an open post office, and spending at least $5 on postage and gas. Keep a stack of EPM in your car, kids!
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Graphic – Lust And Fear
Two raw instincts back all sales – lust and fear.
Happy 4th Of July!
We wish you all a happy and safe 4th of July. Be ready to work on the 5th! Hehe.
So You Don’t Have To
The beginning of that sentence is, “I do stupid things.” Well, silly anyway.
Amazon has this system where you can run a “giveaway.” I wanted to try it out. Now, the silly part isn’t what happened – I gained 132 followers to my twitter (@AhZhillAy) account. Nor the fact that I set the system to give an ebook to every 12th person.
Graphic – Price vs Cost
Cost and price are not the same thing.
Graphic – Value Is Subjective
Value is subjective.
New Podcast Coming
Big news? Probably not. But I’m pulling the trigger on a new podcast called Up Your Marketing! (UpYourMarketing.net) I’m planning on posting episodes twice a week. Three of those will be “solo” shows. Every 4th show will be an interview with other marketing experts. I’m thinking that the solo shows will be 15 to 20 minutes each, and the interviews will be 30 to 40 minutes each.
What’s A Target Market Avatar?
Imagine for a moment that you knew all about your ideal customer. You knew what they did for a living, what kind of entertainment they preferred, and what food they ate. You knew what periodicals they read and how they got their daily news.
Why Free Stuff Sux
I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get.
Interview – Target Market Book
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! The always gracious Melissa Smith, a Virtual Assistant Staffer & Consultant, interviewed me for a discussion she was having with her virtual assistant students. If you’re looking for a virtual assistant, or if you’re a VA and want superior working conditions, I highly recommend you contact her.