Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Video
Video – Your Perfect Customer
Your Perfect Customer from Scott Gardner on Vimeo.
By compiling a profile of YPC – your perfect customer or client – you begin to understand the people who make up the market you’re after.
Video – The Last Thing
The Last Thing from Scott Gardner on Vimeo.
After you’ve gotten all your other marketing efforts in place, it’s time to consider advertising.
Video – Getting Started
Getting Started from Scott Gardner on Vimeo.
You’ve made your lists, set your goals. Now you need to get started with your marketing efforts. Any effort is a good one. It’s easier to change direction or focus once you’ve begun.
Video – Explore The Options
Explore the Options from Scott Gardner on Vimeo.
Once you decide to embark on a new or expanded marketing campaign, there are a number of options at your fingertips that you should explore.
Video – Set A Course Part 02
Set a Course – Part 2 from Scott Gardner on Vimeo.
More about how to decide where you should go, once you decide where your business is.
Video – Set A Course Part 01
Set a Course – 01 from Scott Gardner on Vimeo.
Once you establish your baseline – once you know where your business is now and what types of things you’re doing for marketing – you can begin to establish where you want to go and how you want to get there.
Video – Baseline
Baseline from Scott Gardner on Vimeo.
Before you begin any marketing campaigns, you need to establish a baseline. You need to know where you are now, and what you’re doing.
Video Editing: Trying Pinnacle Studio Again
I’ve done tons of video editing over the years. For the last several years, I’ve been using Adobe Premiere Elements. I also own (and sometimes use) Sony Movie Studio. One of the main pieces of editing software I used to use was Pinnacle Studio.
A Masterwork Of Editing
Antonio Maria Da Silva – aka AMDS Films – has put together what has to be the finest piece of editing I’ve ever seen. An editor’s job is to work with what others give them and put together a coherent story. AMDS has done that with both the video and the soundtrack here – simply for the fun of it.