Profit from Scott Gardner on Vimeo.
What is profit, and how do you determine if you’ve got any?
Sales
Video – The Ultimate Vendor
The Ultimate Vendor from Scott Gardner on Vimeo.
What does YPC want? The ultimate vendor. What does it take for you to be the ultimate vendor?
Video – Marketing vs Sales
Marketing vs Sales from Scott Gardner on Vimeo.
Are marketing and sales really two different things?
Video – Customer Or Sale?
Customer Or Sale? from Scott Gardner on Vimeo.
Which is more important – making a sale, or making a customer?
Video – Convincing YPC To Buy
Convincing YPC to Buy from Scott Gardner on Vimeo.
Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.
Video – Hunting YPC
Hunting YPC from Scott Gardner on Vimeo.
Once you have a bio of your perfect client, it’s time for you to track them down so you can address them.
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Use Holidays To Schedule Promotions
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion.
Houses Don’t Build Themselves
Let’s say you wanted to build a house. Somehow, you got all the tools and materials to build it dropped on your empty lot. How long until you’d be able to live in it?
Well, that depends. If you hire a team of contractors and laborers, you might be able to move in in just a couple months. If you and a couple buddies work at it during the week, maybe less than a year. If you work on it at night and on weekends, it’s going to take a lot longer. And if you do nothing at all? That’s easy – never.
New Gadget Added
I’ve been doing a lot more face-to-face work with my clients. That used to be impossible when your clients were hundreds or even thousands of miles away.
My laptops came with webcams, but they were difficult to use at my house because I have so many windows (backlighting, you know). I’ve been doing meetings and presentations via Google Hangout on my Chromebook, but it’s still the same problem – background.
I finally broke down and bought a Logitech c920 webcam for my desktop. Yes, I have a window behind me, but I can control the room better. I’m thinking of putting a custom backdrop behind me when I’m on camera. We’ll see what happens.