This post is all about you. I want to know: marketing-wise, what’s working for you? How are you getting the attention of prospects? What media are you using? Blogs, podcasts, video, articles, social media sites – what?
marketing
Graphic – Give Away The What
Give away the “What”
Sell the “How”
Teach the “Why”
Graphic – Holy Grail
Do you think this is what marketers and sales people really want? Post your comments below.
Video – Measure Everything
So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on. What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things.
Graphic – Belief System
Is this necessary? Share your thoughts below.
Video – A Bad Process Is Better Than No Process
So when you’re getting ready to go, you need a system or process. And let me tell you a bad system or process is better than no process at all. What I mean is, you can always change things and move things in the direction that you want to go. But you can’t do that until you get going. You get going by using a process or system and it doesn’t matter. I’m specifically talking about marketing but it could be for anything.
Video – Marketing vs Sales
Marketing vs Sales from Scott Gardner on Vimeo.
Are marketing and sales really two different things?
Video – The Last Thing
The Last Thing from Scott Gardner on Vimeo.
After you’ve gotten all your other marketing efforts in place, it’s time to consider advertising.
Video – Getting Started
Getting Started from Scott Gardner on Vimeo.
You’ve made your lists, set your goals. Now you need to get started with your marketing efforts. Any effort is a good one. It’s easier to change direction or focus once you’ve begun.