I was honored to be a judge for the finals of the Launch It! entrepreneurial competition at SUNY Oswego this year. Here are a couple pix from the Friday afternoon finals. One with all the students (including one telepresenting from Yonkers!), educators, and judges (except for me). 2nd pic is the winning team, Anonymous Athlete, plus School of Business assistant dean Dr Irene Scruton and Dean Prabakar Kothandaraman.
entrepreneur
Video – Explore The Options
Explore the Options from Scott Gardner on Vimeo.
Once you decide to embark on a new or expanded marketing campaign, there are a number of options at your fingertips that you should explore.
Video – Set A Course Part 02
Set a Course – Part 2 from Scott Gardner on Vimeo.
More about how to decide where you should go, once you decide where your business is.
Video – Set A Course Part 01
Set a Course – 01 from Scott Gardner on Vimeo.
Once you establish your baseline – once you know where your business is now and what types of things you’re doing for marketing – you can begin to establish where you want to go and how you want to get there.
Video – Baseline
Baseline from Scott Gardner on Vimeo.
Before you begin any marketing campaigns, you need to establish a baseline. You need to know where you are now, and what you’re doing.
Online Learning Center Coming
I’m working on adding an online learning center to the Agile’ web site. The first course is already in the planning stages. It will be a mix of video, digital and print instruction. Further classes are also in the works.
While the staff at Agile’ works directly with a select number of clients, we’ve received a number of inquiries about becoming a Recognized Expert:
- What is a RecEx?
- What are the benefits?
- How do I become one?
- How can this invert a typical sales process?
We work with our clients to develop what we call Expert Proof – something to show your prospects that helps establish our clients’ credentials. Many times the proof is a book, or a CD or DVD with a lecture or training on it. We’ve decided to produce an online class as part of our own Proof.
The initial number of participants is limited, and some of the seats have already been spoken for (which is flattering, as the course materials aren’t yet completed). If you’d like to sign up for this first class, please visit our Contact page and send us a message.
We look forward to working with you!