In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually.
A Better Chance At Getting Found By The Media
1) Write timely posts that contribute to current discussions and tag them with appropriate keywords.
2) Make it easy for the media to contact you personally by publishing your web address, email and phone number.
3) Update you social media accounts on a regular basis. Either that, or close them.
4) Have and express an opinion. It’s easier for media – and potential clients – to decide they want to work with you.
Video – Brand
Brand from Scott Gardner on Vimeo.
Measure To Manage
You have to be able to describe clearly each step in your sales process.
What you can’t describe, you will not measure.
What you do not measure, you cannot manage.