PR

Trip-over Marketing

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The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own prospects will trip over you.

And by that I mean –

  • Use educational message media to
  • Target your core audience
  • In a place they don’t expect to see you, in order to
  • Demonstrate the value of your product or service

Here are just a couple examples –

  • An article by a plumber, targeted to real estate investors, on how an up-to-date plumbing system increases the value of a house.
  • Video by a board game manufacturer on a parenting website, about how playing games as a family builds relationships.

Can you think of an example on how you could use this principle? Place your comment below!

Barely Getting Up To Do Powerful Work

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I know I don’t often write about public relations, but I do think activities in the field are essential for the success of your business.  Which is why I’m passing along a link to what I believe is a great site.

PRInYourPajamas.com

Elena Verlee runs this great site.  I think her blog posts hit important topics.  A couple of them have changed the way I think about things, like Pinterest.  Anyway, you should spend a little time over there, checking things out.  Of course, come back here for your marketing and PR!  But it’s nice to get different views on things from time to time.

The Story of Dave

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Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.

Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.

While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.

Read more…