The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own prospects will trip over you.
And by that I mean –
- Use educational message media to
- Target your core audience
- In a place they don’t expect to see you, in order to
- Demonstrate the value of your product or service
Here are just a couple examples –
- An article by a plumber, targeted to real estate investors, on how an up-to-date plumbing system increases the value of a house.
- Video by a board game manufacturer on a parenting website, about how playing games as a family builds relationships.
Can you think of an example on how you could use this principle? Place your comment below!
