Elio Super Efficient Vehicle Stops In Syracuse

DSCF0279Elio motors made a pit stop at the Destiny Mall in Syracuse New York, May 14 – 16 2014.  This 3-wheeled vehicle is designed for ultra mileage – somewhere around 84 MPG on the open highway, with a standard transmission and cruise control engaged.

The Elio is slated to be produced in America – they've purchased some used factory space in Louisiana, and will begin production there in 2015.  3-wheelers are nothing new.  Many are motorcycles, with open frames and engines between your legs.  Some, like the Can-Am Spyder from Bombardier also have two wheels in front.  Paul Elio designed the vehicle so that the driver and rider space was enclosed, but because of it's three-wheel design and small 3-cylinder engine, many states – including New York – consider it a type of motorcycle.

But many of the first automobiles on the road only had three wheels.  Elio is desperately trying to get the vehicle classified as a car, opening up the market base to anyone who owns a typical driver's license.  Production models will have reinforced roll cages and multiple air bags.  There's a rear seat, and a rear storage area, but no rear window.  The mirrors outside the cockpit should help you back up with no problem, but the attendants stated that a back-up camera is a highly requested option.

DSCF0280Not my intention to be a downer, but I can see the media scramble after the first meeting between an Elio and a Semi on the highways of America; "Tiny car no match for lane-changing big rig. 'I never even saw it' says trucker."  How many other sports cars, costing 8 to 10 times the Elio's projected retail price have experienced a similar fate?

Elio has done a tremendous amount of work to generate word-of-mouth publicity.  Their blog is meant to keep everyone up on the company's efforts in all areas.  Folks who "Like" their Facebook page get several updates each week – often more than one per day.  While the posts can sometimes be heavy handed, what I don't see are them providing calls to action!  I have yet to notice a message that says "Like and share," or "Invite your friends to come and see our car."  Maybe I've missed those.  Could be.

What they do call for is for readers to put down a non-refundable purchase deposit of $100 or more. Cash in hand is a good thing, especially when you're looking for additional financing.  But if they developed a larger fan base through invitations, getting more deposits would seem easier – you've got a bigger pool to hit up.

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WordPress-based Client Sites

I've gotten 3 new clients who wanted me to put together web sites for them.  I pitched all of them sites based on WordPress software.  It was originally a blogging software, but it's expanded to become a true Content Management Service (CMS).  All of them agreed, so I'm putting together a sort of recipe book for all the sites I'm managing that are based on WordPress.  And I'm not managing all my clients' sites!  There are at least two others I can think of off the top of my head that run on WordPress where they have someone else managing it.

So we are managing twelve – that's 12 – sites running on WordPress right now.  I may have a couple more who will ask to be switched over in the future.  About half of those are for the same client, and they're running a similar setup on each site.  They're looking to collect names & email address so that they can cultivate those visitors, so they're putting most of the content behind membership walls.  The first level is free – meant to give the visitors access to a taste of what my client offers at a higher price.  Most of them (based on statistical probability) won't go for it.  But the ones who do should realize significant benefit from their paid memberships.

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Darren Hardy’s Blog

Darren Hardy is the publisher of Success magazine.  I strongly suggest you subscribe to it.  Even if you don't actually read the magazine, each issue comes with some awesome audio for you to listen to – great interviews with successful people.  If you get the print version, there's a CD bound into each issue.  The digital version allows you to download the MP3 files.  I listen to these in my car, and find them very inspirational, very motivating.

Visit Darren's blog here and read some of the wise advice he's passing along.

Magic Numbers

Today's post is brought to you by the magic numbers 3 and 1.

The number three is given importance in a number of places.  In Christianity's Holy Trinity, for instance.  The Three Jewels of Buddhism.  3 is a lucky number in China, and in Vietnam it is considered unlucky to take a picture with exactly three people in it.  Three on a match?  Don't do it!  But. . . third time's a charm.

We have 3 strikes in baseball, a 3-point shot in basketball, the three-success hat trick in hockey.  And when a team wins a championship three times in a row, it's a threepeat.

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Considering The Last Thing

We have a client who runs a tiny, local restaurant review site.  As you may know, we advise our clients that advertising – paying to put yourself in front of others – should be the last thing they consider when putting together their marketing plans.  Not because "it's a rip-off" or some other negative reason, but because there are a ton – hell, two tons of things you can do for free or at minimal cost that will put you in front of your audience before finding a medium and paying them for some space.

But in examining or client's options, we had to agree that is was time to begin to advertise.  We wanted to put their web site in front of people in their area who were looking for "restaurant reviews" right now, but we didn't want it to cost an arm and a leg.  This is a tiny site, and is still not breaking even.  So we went with Google AdWords, and set a daily budget that would barely get you a cup of hot stuff at your favorite coffee house.

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