Are you promoting your business via social media? Are you afraid of Facebook?
Time to read through this article.
Month: September 2013
Inverting The Sales Process
By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.
What is the stereotypical sales process? The first and most basic version is the lone salesman, out trudging the road and knocking on doors. If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face. We trudge to the next door and try again.
Put Together Your Expert Proof Product
Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM). An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.
In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch. Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable. Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.
2 Year Degrees Can Make You More Money
CNN released the results of a study showing that people with a 2 year technical degree in some cases were out-earning those with 4 year degrees.
But then, if you’re willing to work with your hands, or at least do something others are unwilling to do, you can make a lot more money than they will.
Check out the article at this link.
Online Learning Center Coming
I’m working on adding an online learning center to the Agile’ web site. The first course is already in the planning stages. It will be a mix of video, digital and print instruction. Further classes are also in the works.
While the staff at Agile’ works directly with a select number of clients, we’ve received a number of inquiries about becoming a Recognized Expert:
- What is a RecEx?
- What are the benefits?
- How do I become one?
- How can this invert a typical sales process?
We work with our clients to develop what we call Expert Proof – something to show your prospects that helps establish our clients’ credentials. Many times the proof is a book, or a CD or DVD with a lecture or training on it. We’ve decided to produce an online class as part of our own Proof.
The initial number of participants is limited, and some of the seats have already been spoken for (which is flattering, as the course materials aren’t yet completed). If you’d like to sign up for this first class, please visit our Contact page and send us a message.
We look forward to working with you!