Companies may pay, but it’s individuals who actually buy your products and services.
From my forthcoming book, Profile Your Target Market
market
Graphic – Lust And Fear
Two raw instincts back all sales – lust and fear.
Graphic – Price vs Cost
Cost and price are not the same thing.
What’s A Target Market Avatar?
Imagine for a moment that you knew all about your ideal customer. You knew what they did for a living, what kind of entertainment they preferred, and what food they ate. You knew what periodicals they read and how they got their daily news.
Why Free Stuff Sux
I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get.
Interview – Target Market Book
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! The always gracious Melissa Smith, a Virtual Assistant Staffer & Consultant, interviewed me for a discussion she was having with her virtual assistant students. If you’re looking for a virtual assistant, or if you’re a VA and want superior working conditions, I highly recommend you contact her.
Why Profile Your Target Market?
When marketing your product or service, you want to identify the people who are most likely to buy your product or service. Not all bald men buy toupees. Not all thirsty women buy Diet Coke. You want to find out what the qualities are about the individuals in your target market that make it more likely they’ll buy what you’re selling.
What Is A Target Market?
Most new sales and business folks think of their market – that is, the people who will buy their product or service – is anyone at all. Anyone at all, given the right price or motivation, could possibly buy whatever you’re selling.
It’s Called Social For A Reason
It’s called social media for a reason.
From my forthcoming book, Profile Your Target Market
Circle of Three P’s: Self Promotion & Digital Media
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually.