Tip 3 of 6 for crafting content your target audience wants to consume. Have someone you trust look over your message before you publish.
recognized expert
Web Conference Etiquette – 22 Rules
From engaging webinars to virtual meetings, video conferencing is a necessary tool that can set the stage for expanding your audience, pitching ideas, and help you achieve your business goals. As more and more businesses and individuals are taking advantage of using video conferencing to boost their business, many are still making major mistakes. This often results in frustration, wasted time and in many cases, losing your target audience.
Video conferencing also comes with its own share of rules of proper etiquette. Here are 22 Rules of Video Conference Etiquette That Everyone Should Follow.
Tips For Creating Content Your Customers Desire – 2 of 6
Tip 2 of 6 for crafting content your target audience wants to consume. Craft messages that are timely and compelling.
Tips For Creating Content Your Customers Desire – 1 of 6
Tip 1 of 6 for crafting content your target audience wants to consume. Know your target audience, and what they want to read and see.
Circle of Three P’s: Self Promotion & Digital Media
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually.
RecEx Interview Q&A
What is a Recognized Expert?
When people go looking for a product or service, they're often confronted with lists of people or companies that may or may not provide the solutions they're looking for. They're then faced with somehow deciding which of these providers is the correct choice. What do many people do? They ask their friends and family for recommendations. Most of the time, the mere recommendation is the only research we do to find a solution provider.
So how does a business person get to be the solution provider being recommended? By having the qualifications – the experience, certifications and testimonials – that set them apart from the competition. They can publicly prove their expertise in a number of ways. People see these proof materials, and recognize them for the experts that they are. They are granted Recognized Expert Status by the public.
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We are running special pricing on the Kindle version from Friday August 1st through Thursday August 7th. Only $0.99. If you purchase it, please take a moment to leave a review on Amazon, Goodreads and/or Facebook.
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It’s Here!
It’s very short, but there’s absolutely no fluff. Early readers have described it as “direct, logical and easy to understand.” RecEx Status is the tool we help our clients to develop and apply. It adds leverage to all your other marketing efforts.
You can find the print version here – http://amzn.to/1rPXbOB
We’ll be running special pricing on the Kindle version from Friday August 1st through Thursday August 7th. Only $0.99. If you purchase it, please take a moment to leave a review on Amazon and/or Goodreads. Maybe even Facebook.
You can find the ebook here – http://amzn.to/1r6q3Vm
The Story of Dave
Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.
Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.
While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.
Put Together Your Expert Proof Product
Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM). An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.
In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch. Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable. Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.