Customer Or Sale? from Scott Gardner on Vimeo.
Which is more important – making a sale, or making a customer?
customer
Video – Convincing YPC To Buy
Convincing YPC to Buy from Scott Gardner on Vimeo.
Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.
Video – Hunting YPC
Hunting YPC from Scott Gardner on Vimeo.
Once you have a bio of your perfect client, it’s time for you to track them down so you can address them.
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Help Them Ascend
Promote Your Exclusivity
The Customer Is Not Always Right
