Never Give A Discount from Scott Gardner on Vimeo.
Video
Video – Setting Goals Part One
Setting Goals Part 1 from Scott Gardner on Vimeo.
Setting SMART financial goals
Video – What Is Profit?
Profit from Scott Gardner on Vimeo.
What is profit, and how do you determine if you’ve got any?
Video – It’s Not Fair
It’s Not Fair from Scott Gardner on Vimeo.
Most customer service policies are unintentionally constructed to punish both customers and employees. One Size Fits All doesn’t work. What does it take to create a superior customer service policy?
Video – The Ultimate Vendor
The Ultimate Vendor from Scott Gardner on Vimeo.
What does YPC want? The ultimate vendor. What does it take for you to be the ultimate vendor?
Video – Marketing vs Sales
Marketing vs Sales from Scott Gardner on Vimeo.
Are marketing and sales really two different things?
Video – Customer Or Sale?
Customer Or Sale? from Scott Gardner on Vimeo.
Which is more important – making a sale, or making a customer?
Video – Convincing YPC To Buy
Convincing YPC to Buy from Scott Gardner on Vimeo.
Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.
Video – Hunting YPC
Hunting YPC from Scott Gardner on Vimeo.
Once you have a bio of your perfect client, it’s time for you to track them down so you can address them.