It’s live! Come listen to the woman who literally wrote the book on the gift basket industry. She gives some great advice on how YOU can develop author-ity.
Here’s a look at my new podcasting setup. Most of it, anyway. My headphones are off to the side, and I don’t have my phone hooked up for recording interviews. But you get the idea.
Big news? Probably not. But I’m pulling the trigger on a new podcast called Up Your Marketing! (UpYourMarketing.net) I’m planning on posting episodes twice a week. Three of those will be “solo” shows. Every 4th show will be an interview with other marketing experts. I’m thinking that the solo shows will be 15 to 20 minutes each, and the interviews will be 30 to 40 minutes each.
One of the biggest worries, shared by most of my clients, is "How can I catch the media's attention?"
In today's world, you can be the media. Media releases – print, audio or video – are all fine things. But why wait around for someone to notice you when you're already doing most of the work? Just finish it up and distribute the final product yourself.
Originally the term masterpiece referred specifically to a piece of work by an apprentice or journeyman who wanted to become a master craftsman in the European guild system of the Middle Ages. That piece was often displayed in the guild house as evidence that the worker had sufficient skill and expertise to warrant being a master at his chosen craft.
There are a number of different media, all of which are now open to individuals because of advances in technology. It will take you very little effort to produce EPM (Expert Proof Materials) in multiple formats. Here are just a few of the materials you can produce and distribute quickly and inexpensively.