A Good Grab

If you were sliding down the side of a mountain to your certain death, would you insist on grabbing hold only when the very best opportunity presented itself?

Hell no!  As long as you could make a good grab, one that would at least slow you down and give you better opportunities for better grabs, you’d do it.

I have clients who argue with me about this.  If you’re creating a product – a book, a DVD, a membership site – for the first, second or even 3rd time, you don’t need “perfect” or even “great.”  You should be happy with “good enough.”

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Selling Something Else

RecEx_front_coverI’ve been on vacation.  That said, I’m a terrible business owner slash sales person in general, because I almost never have business cards or a book with me.  It’s true, I brought both of those on my trip, but they were safely packed away with my laptop in my hotel room when I ran into a very nice young gentleman.

We got talking about his family’s business, and how they’ve been running an extension to their business without marketing for several years.  They’re planning on trying to “flip the switch” on marketing at the beginning of 2015.

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Asking Rarely Hurts

My wife and I are spending some quality time in the Southwest US.  Specifically, Albuquerque New Mexico.  A couple days back, we went to the 10th Annual Salsa Fiesta held in Old Town, ABQ.

I’m a wimp.  I was only able to make it through two of the three tents filled with contestants and their salsa samples.  In one of the tents, one of the contestants was urging the public to vote for them as the winners.  The staff at the booth asked, in loud voices: “Please vote for booth #18.  Remember, when you vote, please vote for booth 18.”

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