By changing nothing, nothing changes. – Tony Robbins
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All businesses – my clients and everyone else – worry about their prices. Are they too high? Are customers happy with their pricing structure? How can I get more money?
One of the problems I run into is quality of service. By that, I mean that businesses want to maximize their income. Often, I have clients who ask me, “How low can I drop the quality and still get the same price?” This is based on the assumption that their customers won’t pay higher prices, which is usually total crap.
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And every one’s a bitch. ::sigh::
So here’s the skinny – I’ve been cranking out books and ebooks this year. I’ve been using OpenOffice as my business suite for several years now. I love it – I really do! Anything I output directly from any of the programs works great. I’m no wiz on any of the progs – I use the word processor the most – but everything I do seems to work great, as long as I keep it in-house.
All small businesses need a business plan. Most don’t need Profit & Loss statements and multi-stage expansion projections, especially when starting out. You just need something that will fit on the back of a cocktail napkin, and explains briefly what your business does, who your intended customers are, and how you propose to reach them. Plus, as a “scorecard” of sorts, you should look at your current income, and set a goal for the next year. Below is a sample (and simple) outline.