Month: July 2014

Before You Begin Building A Membership Site – Part 1

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Membership Site Book - cover 001[This is an excerpt from my upcoming book, Membership Site Design.]

There are a number of questions you should ask yourself as you begin to jot your design ideas down. The very first one is: Should I be using a membership site at all? There are options for simpler systems, like putting your content in a password protected directory and giving out the one password to as many people as there are who want to access that information. I have a client who does that with the presentations from their annual conference.

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July Donations Being Made

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Our annual Christmas In July charitable giving event is underway.  We've made some decisions on who gets donations, while others are still up in the air.  santa_beard1

I can tell you that there are a couple different themes to the giving this year.  The first is "water."  We've made donations for water cleanup already – the ocean, and a small lake.  "Think globally, act locally" is what they say.  Well, we're doing both.

Stay tuned for more information on who we're helping.  I urge you and any organizations you belong to – work, hobbies, church, etc. – to consider starting your own Christmas In July giving event.

Uses Of A Membership Site

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Membership Site Book - cover 001[This is an excerpt from my upcoming book, Membership Site Design.]

A membership site can be used for almost any reason imaginable. There are as many different types of membership sites as there are reasons for joining one. This book focuses on creating educational or learning sites; sites that consist mainly of content behind a membership “wall” that are meant to teach the members new or interesting information, concepts or knowledge.

This specialized information can be lumped together, or broken up into segments or levels (courses). Simple sites will allow the member to access all the information at once, and trusting them to work through it in order, at their own speed. A more complex site can be set up to “drip” the contents to a user at given intervals, like a given number of days apart, or when they’ve indicated that they finished one lesson and are ready to move to the next one.

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Barely Getting Up To Do Powerful Work

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I know I don’t often write about public relations, but I do think activities in the field are essential for the success of your business.  Which is why I’m passing along a link to what I believe is a great site.

PRInYourPajamas.com

Elena Verlee runs this great site.  I think her blog posts hit important topics.  A couple of them have changed the way I think about things, like Pinterest.  Anyway, you should spend a little time over there, checking things out.  Of course, come back here for your marketing and PR!  But it’s nice to get different views on things from time to time.

It’s Here!

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RecEx_front_coverIt’s very short, but there’s absolutely no fluff.  Early readers have described it as “direct, logical and easy to understand.”  RecEx Status is the tool we help our clients to develop and apply.  It adds leverage to all your other marketing efforts.

You can find the print version here – http://amzn.to/1rPXbOB

We’ll be running special pricing on the Kindle version from Friday August 1st through Thursday August 7th.  Only $0.99. If you purchase it, please take a moment to leave a review on Amazon and/or Goodreads. Maybe even Facebook.

You can find the ebook here – http://amzn.to/1r6q3Vm

The Story of Dave

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Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.

Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.

While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.

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