Cocktail Napkin Business Plans

  All small businesses need a business plan.  Most don’t need Profit & Loss statements and multi-stage expansion projections, especially when starting out.  You just need something that will fit on the back of a cocktail napkin, and explains briefly what your business does, who your intended customers are, and how you propose to reach them.  Plus, as a “scorecard” of sorts, you should look at your current income, and set a goal for the next year.  Below is a sample (and simple) outline.

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MTAB2

I attended the March To A Bestseller 2 event held on Friday on Facebook.  What a mind blowing experience!  It was put on by the two gents who run the Sell More Books Show podcast, Jim and Bryan.  I’ve been dipping my toes into the indie author world, but this was like swimming in the Caribbean!  It was warm, inviting, and I felt welcomed and relaxed.

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