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Month: March 2016

Video – It’s Not Fair

August 11, 2016March 30, 2016 by amsadmin

It’s Not Fair from Scott Gardner on Vimeo.

Most customer service policies are unintentionally constructed to punish both customers and employees. One Size Fits All doesn’t work. What does it take to create a superior customer service policy?

Categories Marketing - general, Personal, Video Tags customer, delighted, employee, happy, service, thrilled, zingermans Leave a comment

Video – The Ultimate Vendor

August 11, 2016March 23, 2016 by amsadmin

The Ultimate Vendor from Scott Gardner on Vimeo.

What does YPC want? The ultimate vendor. What does it take for you to be the ultimate vendor?

Categories Marketing - general, Sales, Video Tags client, customer, happy, overjoyed, perfect, thrilled, ultimate, vendor Leave a comment

Video – Marketing vs Sales

August 11, 2016March 16, 2016 by amsadmin

Marketing vs Sales from Scott Gardner on Vimeo.

Are marketing and sales really two different things?

Categories Marketing - general, Sales, Video Tags department, different, marketing, sales, sub set Leave a comment

Video – Customer Or Sale?

August 11, 2016March 9, 2016 by amsadmin

Customer Or Sale? from Scott Gardner on Vimeo.

Which is more important – making a sale, or making a customer?

Categories Marketing - general, Sales, Video Tags customer, long term, one time, relationship, sale Leave a comment

Video – Convincing YPC To Buy

August 10, 2016March 2, 2016 by amsadmin

Convincing YPC to Buy from Scott Gardner on Vimeo.

Once you know where to contact your perfect customer, what do you say to them? You begin by addressing their pain points, their questions and concerns.

Categories Marketing - general, Sales, Video Tags addressing, already in progress, client, concerns, conversation, customer, pain point, sell, talking Leave a comment

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