epp

Inverting The Sales Process

by

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process?  The first and most basic version is the lone salesman, out trudging the road and knocking on doors.  If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face.  We trudge to the next door and try again.

Read more…

Put Together Your Expert Proof Product

by

Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM).  An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.

In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch.  Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable.  Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.

Read more…