Cost and price are not the same thing.
different
Exclusivity A & B
Exclusivity is so important, it gets two graphics of its own. Pass them both along – after you print them out.
All Things Being Equal
All things being equal, you don’t want all things to be equal. Take advantage of every opportunity to show prospects and customers that your competition isn’t equal to you.
Video – Marketing vs Sales
Marketing vs Sales from Scott Gardner on Vimeo.
Are marketing and sales really two different things?