Learn the rules first. Then you can learn why, when and how to break them.
Graphics
Graphic – Climb Stairs
Recognized Experts support their fans by providing them with an ascending pathway to their own greatness and recognition.
Graphic – Reach For Boss
Recognized Experts keep their fans reaching higher by providing useful and profitable education.
Graphics – Trappings
If you want people to think of you a certain way, you have to look that certain way.
Graphic – Repetition
Keep your story short, memorable and repeatable.
Graphic – Exclusivity
Develop exclusivity by putting membership layers between fans and yourself.
Graphic – Restricted Access
If everyone can get to you, you just aren’t that special. Be exclusive.
Graphic – Epic Backstory
Your origin story should have you as the hero. You need an epic backstory.
Graphic – Things Are Not Equal
All things being equal, you don’t want all things equal! Take advantage of every opportunity to show prospects your competition isn’t equal to you.