Learn the rules first. Then you can learn why, when and how to break them.
Graphic – Climb Stairs
Recognized Experts support their fans by providing them with an ascending pathway to their own greatness and recognition.
Graphic – Reach For Boss
Recognized Experts keep their fans reaching higher by providing useful and profitable education.
Have Fun & Reward People
Don’t be afraid to have fun with your next marketing effort. Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees.
Graphics – Trappings
If you want people to think of you a certain way, you have to look that certain way.
Graphic – Repetition
Keep your story short, memorable and repeatable.
Graphic – Exclusivity
Develop exclusivity by putting membership layers between fans and yourself.
Graphic – Restricted Access
If everyone can get to you, you just aren’t that special. Be exclusive.
Graphic – Epic Backstory
Your origin story should have you as the hero. You need an epic backstory.