So what is the point of your recognized expert status? Its a lever. It will multiply the force of your existing marketing effort. It will lead more people into your sales funnel. It will help you convert people who are sitting on the fence. It will help you develop a word of mouth network. It will help you be recommended by the people that you're already doing business with to their friends who are looking for the types of services you provide. It's not a stand alone thing. It's not as if I have recognized expert status, that's all I need. It's not that. It is a lever or tool to help you multiply the force of your other marketing efforts. It can be applied to all your other marketing efforts and just really leverage them sky high.