Hunting YPC from Scott Gardner on Vimeo.
Once you have a bio of your perfect client, it’s time for you to track them down so you can address them.
Month: February 2016
Video – Get To Know YPC
Get To Know YPC from Scott Gardner on Vimeo.
Compile a complete profile of your perfect customer. One of the best ways to do that is sit down with an existing perfect (or near perfect) client and find out all about them.
Video – Your Perfect Customer
Your Perfect Customer from Scott Gardner on Vimeo.
By compiling a profile of YPC – your perfect customer or client – you begin to understand the people who make up the market you’re after.
Video – The Last Thing
The Last Thing from Scott Gardner on Vimeo.
After you’ve gotten all your other marketing efforts in place, it’s time to consider advertising.