If you were sliding down the side of a mountain to your certain death, would you insist on grabbing hold only when the very best opportunity presented itself?
Hell no! As long as you could make a good grab, one that would at least slow you down and give you better opportunities for better grabs, you’d do it.
I have clients who argue with me about this. If you’re creating a product – a book, a DVD, a membership site – for the first, second or even 3rd time, you don’t need “perfect” or even “great.” You should be happy with “good enough.”
Once you establish yourself, or put yourself in a more stable position, you can go back and either rework your original products, or even replace them. I’m already planning on creating an “expanded” version of my book Recognized Expert Status and giving away the original version as an intro product.
Take it from me, if you’re starting out and aiming for “perfect or nothing,” you’ll hit “nothing” every single time.
