Our specialty here at Agile is developing Recognized Expert status for our clients. What does that mean? It means that you are seen by your customers, your peers, your prospects, with the media, and the public in general as someone who knows about their business. About a certain aspect of their business. Who is an expert at their business and is the only one that prospective clients should even consider dealing with. You do that by developing something we call expert proof materials. Now those are educational materials that you distribute to prospects and make sure they go out to the public and are seen by the the world in general that educate prospects on why they should do business with you; specifically about whatever business that you're in. Whether it's pest control, cleaning carpets, or even a certain type of dentistry. That's what you're looking to do; you want to be seen by the public as someone who's an expert in whatever it is that you're an expert in. And we do this by as I said creating expert proof materials. We'll get to that in the next video. But the reason this is so important is that these expert proof materials show your prospects and prove to your clients that they've done business with the right person. Then they will become your biggest fans, your strongest supporters, and will recommend you to other people who are looking for the same types of services that you provide. Recognized expert status can be sort of like a hammer. And when all you have is a hammer everything starts looking like a nail as they say. But you can use this to leverage your other marketing efforts, so that they become much easier to produce leads and then to close sales.