I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and have them on hand to use as business cards. Didn’t follow my own advice today. Met a young lady today in a coffee shop to talk about teaching her clients – other entrepreneurs. Took a book – all cool, right? Nope. Turns out the coffee shop owner was one of her clients, and also wanted a book. I blew over an hour getting a book ready to ship, finding an open post office, and spending at least $5 on postage and gas. Keep a stack of EPM in your car, kids!
material
Circle of Three P’s: Self Promotion & Digital Media
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually.
Video – The Last Thing
The Last Thing from Scott Gardner on Vimeo.
After you’ve gotten all your other marketing efforts in place, it’s time to consider advertising.