In dealing with customers and outsiders, remember that you represent the company, ostensibly with full responsibility and authority.
authority
Put Together Your Expert Proof Product
Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM). An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.
In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch. Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable. Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.