Following a bad plan well is better than following a good plan poorly, and infinitely better than having no plan at all. Following a great plan well can be explosive.
Marketing – general
Have Fun & Reward People
Don’t be afraid to have fun with your next marketing effort. Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees.
Graphics – Trappings
If you want people to think of you a certain way, you have to look that certain way.
Graphic – Repetition
Keep your story short, memorable and repeatable.
Graphic – Exclusivity
Develop exclusivity by putting membership layers between fans and yourself.
Graphic – Restricted Access
If everyone can get to you, you just aren’t that special. Be exclusive.
Graphic – Epic Backstory
Your origin story should have you as the hero. You need an epic backstory.
Graphic – Social Media Reason
The important thing about social media is that it’s called social media for a reason.
Graphic – Things Are Not Equal
All things being equal, you don’t want all things equal! Take advantage of every opportunity to show prospects your competition isn’t equal to you.
Graphic – Value Is Given
Value is something you give, not something you sell. Find something that will add value to a person’s life, and they will buy from you.