You want to use your Expert Proof Materials, along with your other marketing tactics, to carve out a space on your prospect’s position map where you have few or no direct competition.
Graphics
Graphic – Belief System
You want to help align a potential customer’s belief system with yours.
Graphic – Effort Defeats
Most people won’t even consider running a marathon because thinking about the effort defeats them. The same goes for business.
Graphic – Effective Complex System
An effective complex system is made of basic steps that have been refined and polished.
Graphic – Didn’t Give Up
Running a marathon is the simple step made longer and faster, repeated with enthusiasm. You repeat the motion mile after grueling mile until you outdistance your opponents, or they give up. You don’t win because you finish, you win because you didn’t give up.
Graphic – Simple System
A successful system is made of simple steps followed in order until they end at the desired result.
Graphic – Results Or Process
Do you want to be excited by the results, or the process that gets you there?
Graphic – Found By Media
Write timely posts that contribute to current discussions- Publish your web address, email & phone number
- Update social media accounts regularly
- Express opinions
Graphic – Customer Service Defined
Customer service is how your organization helps customers before, during and after a purchase. From customer support to professional services that enhance a product experience.
Graphic – Great Customer Service
Great customer service drives sales. When customers are happy, they keep your products longer, they spend more over time, and they share their happiness with others.