Value is something you give, not something you sell. Find something that will add value to a person’s life, and they will buy from you.
Graphics
Graphic – Spinning Tires
The sooner you quit spinning your tires and get traction, the faster you’ll start moving towards success.
Graphic – Value Is Subjective
Water. Gold. Your products & services. Value is subjective.
Graphic – Cost & Price
“Cost” and “price” are not the same things.
Graphic – Fear & Lust
Two raw instincts back all sales: fear and lust.
Graphic – Sharpest Blade
The line between evil and good is thinner than the sharpest blade.
Graphic – Add Art
Persuasion secret #7: Add a little art. Art makes the nonconscious mind your ally.
Graphic – Create Expectations
Persuasion secret #6 – Create experience with expectation. What people expect to experience transforms what they actually experience.
Graphic – Focus On Feeling
Persuasion secret #5: Focus on feeling. Facts won’t alter an emotional choice.
Graphic – Unearth
Persuasion secret #4: Never ask, unearth. People don’t know why they do what they do, but you can find out anyway.