Give ’em what they never knew they wanted. – Diana Vreeland
Graphic – The Best Marketing
The best marketing doesn’t feel like marketing.
Graphic – Illusion Of Busy
The illusion of busy is an excuse to avoid what is hard and uncomfortable. Darren Hardy
Graphic – Take The Step
Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tip toes if you must, but take the step.
Graphic – Find Middle Ground
Content marketing: What do you want to say? What do they want to hear? Find the middle ground.
Graphic – Belief System
You want to help align a prospect’s belief system with yours.
Graphic – Let’s Talk
Need a marketing partner? Let’s talk about it. Email me!
Graphic – Speak And Listen
Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you.
Graphic – Work The System
You can only know if a system or plan works for you if you work the system. #workthesystem #worktheplan #useit
Experimenting On Myself
I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.