Know the five laws of stratospheric success:
- The Law of Value
- The Law of Compensation
- The Law of Influence
- The Law of Receptivity
- The Law of Authenticity
Be a Go Giver!
Month: April 2018
Graphic – Tripped Over
You want to put yourself and your business in places where you’ll be “tripped over” by people.
Graphic – PR
Public Relations is the key to acquiring Recognized Expert Status.
Graphic – New Biz
Personal recommendations are the strongest means for delivering new business to a company.
Graphic – Holy Grail
The Holy Grail of marketing is the prospect’s peer who, without being paid, recommends the marketer’s product or service. When that happens, sales statistics go through the roof.
Graphic – EPM
You want to use your Expert Proof Materials, along with your other marketing tactics, to carve out a space on your prospect’s position map where you have few or no direct competition.
Graphic – Belief System
You want to help align a potential customer’s belief system with yours.
Graphic – Effort Defeats
Most people won’t even consider running a marathon because thinking about the effort defeats them. The same goes for business.
Graphic – Effective Complex System
An effective complex system is made of basic steps that have been refined and polished.
Track Your Marketing For $80 a Year – Or Less
Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel. But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange. Sometimes, the prospect just has to call you.
But how do you know which ad the prospect is responding to?