We've talked about goals before. Specifically we talked about SMART goals. As a reminder, SMART goals are: Specific Measurable Attainable Realistic Time oriented. Today we're going to talk about financial goals. We just talked about profit in our last video and that was to lead in to me talking about financial goals. Let's say that you want to have some money in case of an emergency in your business, what you need to do is specify an amount of money. Let's settle on one hundred thousand dollars. It should be specific. It should be measurable; how much you have in there now? It should be attainable. If you're selling stuff for twenty five cents a piece and you are making a penny profit, it's going to take you a while to get to one thousand dollars in the bank. If you're selling something you're making ten thousand dollars profit on, it's going to take a lot less time. It should be realistic. If you have a small business, putting one hundred thousand dollars in the bank might be realistic and it might help you recover the cost if you're building burns down. If you're lucky enough that your business doesn't burn down, you might be able to build a new location or buy a new plot of land somewhere. It should be time specific. So you might have a goal of having one hundred thousand dollars in the bank by the end of the year or by the end of this quarter. What you want to do is work towards having a profit and having goals for using that profit to advance your business. How about you? What are your smart financial goals?