Here’s what really ticks me off about LinkedIn –
I routinely get emails from my connections, offering to “help” me. Usually it’s web site design and/or SEO.
First, they have no idea what Agile’ does – who it’s target markets are, or what kinds of services it provides for clients. These folks routinely refer to Agile’ as a “digital marketing company.” For your info, a digital agency specializes in things revolving around the Internet, like search engine optimization, web site design, and so forth. We’re not that – just ask our clients for whom we design and install banners, roadsigns, posters for their windows, and for whom we set up and man live events. (But we do all that other Internet-specific stuff, too.)
Today’s Offer
Today’s winner contacted me, offering to “work together on projects.” I asked for a clarification. “You know,” he said, “I can develop apps, or perform SEO for your clients, and if I know someone who could use your services, I could maybe refer you.”
Not specific, not decisive. But I literally – 2 minutes before – had given a young man the opportunity to quote me on SEO for a client site and my own. I told this new guy the same thing I’d told the original kid:
- Give me your email, and I’ll set up a low-level account for you on each site
- You make a proposal for each site – max 250 words in each proposal
- Tell me what you want to do, how long it’s going to take, and how much you plan on charging me
- Tell me the success criteria, how we’re going to measure it, and when we’ll measure
Crickets. Total silence. This person couldn’t wait to make a sales pitch, and now that I give him my conditions, he disappears.
Use Your Chance
- Do some research on your prospect – get to know what my business does, and for whom
- How many other people do you think are approaching me with their hand out? Offer me something of value, at no charge to me. Demonstrate your worth before asking me to pay you.
- What does your prospect want to achieve with your product or service? Offer to prove that your service or product will provide them with measurable results. Back it up with a money back guarantee.
- Have a plan in place for how to proceed immediately if the prospect responds to your advances, and put that plan into action
My Offer to You
I’m offering you a free copy of my book, Profile Your Target Market, in digital form. You can grab a copy for your Kindle, Nook, or even a PDF copy for your computer.
No catch – I won’t even save your email address for my mailing list. I just ask that if you find it helpful, come back here and leave a note. Let your friends and business connections know about the book – if you think it would be good for them, please give them your personal recommendation.
Here’s the link: