You want to put yourself and your business in places where you’ll be “tripped over” by people.
Motivational Pix
Graphic – PR
Public Relations is the key to acquiring Recognized Expert Status.
Graphic – New Biz
Personal recommendations are the strongest means for delivering new business to a company.
Graphic – Holy Grail
The Holy Grail of marketing is the prospect’s peer who, without being paid, recommends the marketer’s product or service. When that happens, sales statistics go through the roof.
Graphic – EPM
You want to use your Expert Proof Materials, along with your other marketing tactics, to carve out a space on your prospect’s position map where you have few or no direct competition.
Graphic – Belief System
You want to help align a potential customer’s belief system with yours.
Graphic – Effort Defeats
Most people won’t even consider running a marathon because thinking about the effort defeats them. The same goes for business.
Graphic – Effective Complex System
An effective complex system is made of basic steps that have been refined and polished.
Graphic – Didn’t Give Up
Running a marathon is the simple step made longer and faster, repeated with enthusiasm. You repeat the motion mile after grueling mile until you outdistance your opponents, or they give up. You don’t win because you finish, you win because you didn’t give up.
Graphic – Simple System
A successful system is made of simple steps followed in order until they end at the desired result.