Never miss a chance to commend to reward people for a job well done.
Make Sure You Own Your Website
I was asked to add an e-commerce section to a website by a colleague. The client was one of theirs. I started poking around on the site, gathering some information for the upgrade, when I noticed the registration info. Specifically, the site wasn’t registered to the end user – a bakery. Rather, the whole thing was registered in the name of the person who created the design for their site.
Graphic – Polish The Process
Polish your process. All systems can and should be constantly refined.
Graphic – Go Giver
Know the five laws of stratospheric success:
- The Law of Value
- The Law of Compensation
- The Law of Influence
- The Law of Receptivity
- The Law of Authenticity
Be a Go Giver!
Graphic – Tripped Over
You want to put yourself and your business in places where you’ll be “tripped over” by people.
Graphic – PR
Public Relations is the key to acquiring Recognized Expert Status.
Graphic – New Biz
Personal recommendations are the strongest means for delivering new business to a company.
Graphic – Holy Grail
The Holy Grail of marketing is the prospect’s peer who, without being paid, recommends the marketer’s product or service. When that happens, sales statistics go through the roof.
Graphic – EPM
You want to use your Expert Proof Materials, along with your other marketing tactics, to carve out a space on your prospect’s position map where you have few or no direct competition.
Graphic – Belief System
You want to help align a potential customer’s belief system with yours.